It all begins during the Weimar Republic, and the rise of Hitler. His inner circle lionized him, portraying him as a superior man in mind and body, who never ate meat, never touched drugs or alcohol, or even women. In 1933 when he rose to power, all intoxicating drugs were banned. Addicts were soon executed by the state or sent off to the camps.Dr. Fritz Hauschild in Berlin developed what was first known in Germany as methyl-amphetamine. In 1937 the company he worked for expressed the hopes of using it to become a rival of Coca Cola. By 1938, the drug became pervasive and available without a prescription. Soon, almost everyone in Germany was using the drug, known as Pervitin, to boost confidence, energy, and attitude.As ubiquitously as coffee today, it was regarded in much the same way. Housewives ate Pervitin-laced chocolates which allow them to get housework done in a jiffy and even helped them lose weight. Though health and fitness were upheld as a supreme cultural value, the populace and their leader were all, in actuality, smashed on drugs.