So I've read in a couple different places now that apparently Microsoft has pretty much no experience in marketing strategy games, hence why we aren't exactly being bombarded with a media blitz regarding Ara. I'm not sure who true that really is, but guess it's as good an explanation as any.
Either way, we'll hopefully have a better idea of where the game stands at the end of next week once people have had a few days to play it (and the too-early reviews come out
).