Excellent podcast, till it quit on me at the 24minute mark. James was right on the money with the nostalgia factor. Lets also not forget that it is a great scenario for gaming. The lesser trained Soviet hordes, against the well trained, better equipped (most of the time after 1984) units of NATO. It's a great scenario, and games like GDWs Third World War really did an outstanding job of handling quantity vs quality, as well as the differences in command structure (the sequence of play gave NATO much better maneuver flexibility) . Stopping the Soviets in Northern Norway using just a few British commandos and US Marines, trouncing the Iranian or Iraqi Army(depending on who joined who) using the RDF in the Persian Gulf. The game was very well done and it definitely deserves a reprint.
I'm not going to name names, but a lot of the more recent games I have seen that simulate NATO VS Warsaw Pact are just plain lazy. With weapon systems, troop quality, training, and command structure hardly even taken into account. Hell a game was released recently that had the Fulda Gap in the wrong location. So I think that the fact that GDWs Third World War and Victory Games NATO are both being republished is partly because of the nostalgia factor, but also because of just how great a games that they actually were.